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Hi! My name is Alice Moon, and I am currently an Assistant Professor of Marketing at Georgetown University. Previously, I worked as an Assistant Professor of Operations, Information, & Decisions at The Wharton School at the University of Pennsylvania. I completed my PhD in Social Psychology at the University of California, Berkeley, focusing on judgment and decision making research, and worked as a postdoctoral researcher at Disney Research. I started my academic journey at the University of Illinois at Urbana-Champaign where I received my B.S. in Psychology with a minor in Mathematics, and worked at Stanford University as a research lab manager.
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